THE CHALLENGE
With the objective of the app being simplifying investments for new investors and emphasizing the importance of savings amongst young investors, Roundups had to make sure that the app supported the vision of the brand.
doodleblue was approached to help with the ideation and the market research for an app that promoted financial savings, strategize and design the UI/UX of the app, build the app with a common coding language for Android and IOS, and provide strategic inputs for getting the first user on board and marketing the app.
OUR APPROACH
App Ideation & Research
Performed market research to understand the needs of the target users from the app and ideated specific features and functionalities to meet those needs.
UI/UX Research
Based on user demographic, target audience, and online user behavior analysis we built a user-oriented and engaging UI/UX strategy.
Lean Methodology
Continuously optimized the development process and app for creating more value for the users.
Competitor Analysis
Performed a competitive analysis to study the existing apps in the market and conceptualize a new app that made it simpler for users to invest and save.
Iterative Releases
Based on emerging trends and customer needs, we release timely updated versions to the users to give us feedback on new improvements and features.
THE SOLUTION
APP DEVELOPMENT
React Native and Node.js
App developed with React Native and Node.js Framework
DATABASE INTEGRATION & ANALYTICS
Integrated the app with the Mongo Database to store relevant user details and build a dashboard for the admin to view user data on the app.
SCALABILITY & FLEXIBILITY
We build an app to facilitate the potential increase in the user base of the app and the launch of new features based on users’ needs.
QA TESTING
An extensive QA testing was performed to ensure the functionalities, app performance, and identifying and fixing bugs to ensure the users of the app had a seamless and intuitive experience
OMNI CHANNEL MARKETING
Provided strategic inputs for marketing and user acquisitions on paid marketing channels like Google, Facebook, and Instagram, internal billboards, etc.
GLANCE AT THE RESULT
I remember showcasing my first set of designs to doodleblue before we started building the app. The team re-worked the designs and made the app look 10x better. It’s by far one of the best designs I’ve seen. Our app is out on the playstore and it’s getting some amazing reviews. HUGE THANKS to each one of you who have worked on the project.
- Vikram
-Founder, Roundups
250%
Increase in downloads
40%
Increase in conversions
1/3
TAT in rapid prototype development
300
from 1.8 TPS
