OUR WORK / TELECOM

Mobily

Operates under Etihad Etisalat Co., is one of the largest mobile network operators in Saudi Arabia. The global telecom company is rapidly growing with 13.5M subscribers, flagship branches, fully-branded outlets, Co-Branded outlets, and Kiosks.

WHAT WE DID

UX STRATEGY | MOBILE ENGINEERING

THECHALLENGE

Being a legacy app and with their growing subscriber base, Mobily needed to stabilize and revamp their design to match the scalability of operations and customer base.

Mobily is recognized by GSM World Association as the fastest growing operator in the Middle East and North Africa region. To meet the rapidly growing demand and to accelerate global and societal transformation process, Mobily recognized the need to update their app to attract and retain users.

OURAPPROACH

COMPETITIVE
ANALYSIS

Local competitor VS Global Benchmark analysis to make knowledgeable decisions.

HEURISTIC
ANALYSIS

Comprehensive analysis of their current user platforms to identify usability issues in the design ecosystem.

RESEARCH/DATA
ANALYSIS

Understanding the users, their behaviours and key metrics that define the cohesiveness and usability of good user experience.

FOCUS
GROUPS

Sessions to understand and analyze users preferences and derive at their priority items and preferences.

CODE
AUDIT

In-depth code review process to establish strong security and adhere to coding standards.

GLOBAL
DESIGN STANDARD

Adapted global app content, infrastructure and design standards to ensure brand consistency and provide standard level of customer experience.

THESOLUTION

SERVER SIDE ANALYSIS

Mind mapping of the KPIs was done to structure, analyze and synthesize information, and increase tech performance.

We addressed the flaws in code, logic implementation for better data handling algorithm, streamlining crash reports and documentation. We synced with Mobily's tech and dev team on ways to incorporate agile technology to increase performance and build a secure architecture.

DESIGN PRINCIPLES

For the visual performance of the app, we used light shades of blue with the minimum possible number of additional colours to create a clean and accurate appearance of the app.

We maximized the convenience via smart UX and made the navigation system intuitive. This contributed to their metrics like stickiness, retention rate and increased engagement on their digital platforms.

SRS DOCUMENTATION

We streamlined the fragmented documents and scattered pieces of information by creating a software document that laid the framework and specifications of the product.

This minimized the time and effort required by developers to achieve desired goals and bridged the gap between design and development. The document was an overview of the product, its parameters, goals, target audience, user interface, hardware and software requirements.