THE CHALLENGE
With the solution being a step towards digitalization in the fashion industry, eShakti had to make sure that the technology used supported the vision of the brand.
doodleblue was approached to increase the usability and optimize the performance of the app to make it as easy as possible for the user to make a purchase and introduce support in different locations
OUR APPROACH
UI/UX RESEARCH
Analyzing user experience, drop-offs, and product feedback from in-app interactions to make strategic decisions of changes required to enhance the user experience on the app
Faster Development & Product Pushes
Established a process to facilitate faster development and product pushes to ensure additional features and optimization to the performance of the app have a quick turnaround.
Clear Documentation
Clear documentation and reporting on the action plan and changes made to ensure operational effectiveness, regular quality checks, and scheduled product pushes.
THE SOLUTION
DESIGN & PRODUCT THINKING
Planned and designed the information architecture & navigation system
keeping in mind an intuitive user flow to maximize ease of use while visually represent the brand’s personality
USER DATA TRACKING
Efficiently track users’ data and in-app behavior to strategize additional features and functionalities with quick launched to enhance user experience.
PERIODIC UPDATIONS
Update the app to support a wide range of devices to regularly optimize the performance of the app
GLANCE AT THE RESULT
45%
Increase in User Base
Increase in in-app rating
Successfully introduced different location support
One of the most accommodating and client-centric companies, doodleblue has been a great partner in developing our app, responsive to our frequently changing needs in relation to the e-commerce industry. They were not just great at understanding our business needs when delivering the products but would also go a step further and frequently deep dive into the problem statement and were able to recommend us with improvements in the final product delivered. What one would love while working with them is that they don't compromise on the quality and will put in the domain experts to achieve a high-quality product, which truly shows their dedication to the work they do and I personally feel that is a big value add of working with doodleblue. They are in frequent communication with us during all our engagement stints, giving us a status update that makes it very convenient to track the development and planning of business actions from our end. Simply put dedication to work, client-centric engagement, high-quality delivery, desire to deliver beyond the promise, convenience of engagement are some of the traits one will come across when partnering with doodleblue
- VARUN L
-Product Manager, eShakti
