OUR WORK / FINANCE
Bijlipay
Headquartered in Chennai, is an end to end payment solution provider with a vision to serve financial institutions and businesses through innovative payment solutions.
WHAT WE DID
UI & UX | MOBILE ENGINEERING
THECHALLENGE
Merchants had to visit the Bijlipay office to submit documents for verification to complete the registration process.
Their manual documentation was taxing for both Bijlipay executives and merchants or retailers. This procedure took more than 3 days and involved a lot of back and forth, tedious follow up and verification by the Bijlipay staff.
OURAPPROACH
AFFINITY
MAPPING
We identified the user's preferences and pain-points, and grouped them in an affinity map which helped pinpoint recurrent themes and issues.
USER
FLOW
We created a simple user flow to understand users journey through a set of steps towards a successful outcome and final action.
WIREFRAME
We provided a visual understanding of screens to create the global and secondary navigation by ensuring the app structure meets user expectations.
THESOLUTION
DIGITAL PROCESS
We created an app that allowed retail outlets, restaurants, out-of-home entrepreneurs, professionals or delivery-model to upload PDF and other legal documents for verification and registration.
FEATURES
We built an ACL (access control list), mainly "read only" feature and created a functionality that helped in dividing documents into several groups.
We added a facility to add comments (approved/challenged/questioned) to documents. The in-app analytics, allows Bijlipay executives to analyze the documents and data.
GLANCE ATTHE RESULT
"doodleblue's cooperation and empathetic nature has helped us build the product of our dreams with ease."
- Eniyan Narayanaswamy
Chief Product Officer, Bijlipay
17%
Rating
Increased
25%
User
Retention
Increased
27%
Process
Efficiency
20%
Downloads
Increased
SEE WHO ELSE WE'VE HELPED
How we helped a premium user testing platform empower and scale in the market