Increased Customer Engagement
for
Fashion Houses
Digital Transformation
A luxury fashion house seeking to harness the power of social media to connect with a younger audience.
As a newly launched brand, there was a strong need to create buzz and hype in order to accelerate brand value, brand awareness and engagement with their target audience.
APPROACH
Digital Business Building
Keeping brand ideologies in mind, our digital transformation team suggested updating users on fashion shows, news and trends of the luxury fashion house with the help of keywords and notifications. This approach accelerated engagement and helped build a larger audience base across their social media platforms.
SOLUTION
Enriching Shopping Experience
For a fast and easy shopping experience, we embedded a chatbot on their website, which helped customers to quickly find apparels they wanted. Additionally, we increased their social media reach, increased engagement and accelerated brand recognition
- Displaying behind the scenes of fashion shows
- Pushing notifications to every user who interacted with the chatbot
- Optimising funnel for directing customers to their desired set of options
IMPACT
The campaigns on social media for BTS videos, customer interaction and feedback gained a steady response
10000+
users engaged
18%
increase in mobile orders
52%
increase in customers
We are a digital strategy consulting boutique that leads digital
transformations for global brands, leading consultancies, famous
startups, fortune 500s and governments.
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We are a digital strategy consulting boutique that leads digital
transformations for global brands, leading consultancies, famous
startups, fortune 500s and governments.