You’ve just set up your brand new website and are keen to optimize it to rank well. How do you get your website to be listed on the first few pages of search engines? Conducting the usual website analysis will ensure that your site consistently performs well, or could reveal any risky areas that could get the website penalized.
Although social media and other types of traffic can bring in visits to your website, search engines are the primary methods of navigation for most users. Ensure that your website has technical attributes that will not only matter to Google, but also to search engines.
1. Internal linking
In the world of search engine optimization, the major focus is on backlinks and building relationships to boost your site rankings. It provides your users with more reading options and helps Google to index pages more efficiently.
2. Create quality content
You can’t create a good internal linking structure without content and pages to link to. This is why it’s important that you regularly create fresh, relevant content on your website. The more content you have, the better chance you have of ranking for a number of queries. Remember, duplicate content is always a bad practice which Google hates.
3. Wrap your title with H1 tags and subheadings with H2, H3, H4 tags
If you’re building a new website, do understand how many tags you need to use per page. By rule, each page should ideally have only one tag. You can have as many tags for subheadings, but ensure to have a flow between each tag.
4. Do your keyword research
48% of respondents identified keyword research as the most effective SEO tactic. Before you start to focus on gaining traffic to your website, you need to research on target keywords to see if they are the best fit for your business. SEMrush and Google Rank Checker are few online sites you can use to check your target keyword position in Google. Half of all search queries contain four or more words, so make sure to target those long-tail keywords!
Guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings. Use tools like Yoast SEO plugin to help you write SEO friendly blog posts. Ensure to invest time and resources for guest Blogging.
6. Create relevant backlinks
Gone are the days when all types of backlinks were considered good for SEO. Things have changed a lot since then. High quality and relevant backlinks weight the most value these days. Build backlinks with patience. Make all your links look natural and untraceable. Don’t use the same description for your website all over the web. Use a backlink research tool, like Ahrefs or MOZ for comprehensive link analysis for your own or your competitor’s websites.
7. Boosting SEO website with videos
64% of web traffic today is brought about by video and has an estimated increase of 80% by 2019. The reason for such rapid growth in video advertising is its usefulness. If an image is worth a thousand words, a video is surely worth a lot more. Even the best video is useless if it can’t be found.
Make sure to optimize videos for load time. Page load time affects user experience, which in turn affects SEO. Users hate slow sites — 57 percent of mobile users abandon the site after three seconds of waiting. Make sure to use backlinks from your YouTube videos.
8. Always follow deep links
Deep linking enhances the user experience. Sending your audience to deep pages will better relate to their goals than sending them to your home page. Linking your homepage or contact page may not give you the best results. When it comes to internal linking, the deeper the link, the better it is.
Collaborator: Madhumitha Sundaramurthi